LPL Financial was founded with a pioneering vision: to help entrepreneurial financial advisors establish successful businesses through which they could offer truly independent financial guidance and advice. Today LPL provides an integrated platform of proprietary technology, brokerage, and investment advisory services to over 14,000 financial advisors as the nation’s largest independent broker/dealer,* making them a leading distributor of financial products in the United States. In addition, they support over 4,000 financial advisors with clearing services, advisory platform, and technology solutions.
Even as LPL has grown over the years, they remain singularly focused on helping financial advisors to manage the complexity of their investment practices so they can better serve their clients in achieving important financial goals. LPL's open-architecture platform provides their customers with access to thousands of commission, fee-based, cash, and money market products manufactured by hundreds of third-party product sponsors.
For more than 20 years, the LPL Commitment Creed has been central to their culture and reflects the firm’s singular focus on serving the customer. Their 3,000+ employees in Boston, Charlotte, and San Diego come to work every day focused on living this commitment.
Though LPL was originally established to serve the independent advisor, today they serve the following customer groups:
- Independent Advisor Services supports more than 14,000 independent and registered investment advisors.
- Institution Services supports financial advisors at approximately 700 regional and community banks and credit unions. Additionally, Institution Services provides clearing services to approximately 4,000 advisors affiliated and licensed with insurance companies through a unique outsourcing arrangement.
LPL tailors their programs and services to the diverse needs of their customers, enabling them to remain focused on understanding and meeting their clients’ needs.
For more information, please visit www.lpl.com.
* As reported in Financial Planning magazine June 1996-2015, based on total revenues.